Blog Archives

Top of Mind & Tip of Tongue: Things People Retweet in a Pandemic

As the outbreak of COVID-19 spreads globally, more people than ever are now active online and turning to digital tools to stay socially connected. Social platforms such as Facebook are reporting a record increase in usage and Twitter is proving

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Analyzing Social Media and Learning Through Content and Social Network Analysis

The following paper will walk you through both content and social network analysis features in Netlytic. It uses a sample of Twitter messages from a MOOC class as a case study to analyze collaborative learning processes. Gruzd, A., Paulin, D.,

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Using Data to Improve BHL Social Media

How can data analysis help us improve our social media activities? This was the fundamental question BHL’s Outreach and Communication Manager, Grace Costantino, sought to address during her two-day meeting with Ryerson University’s Social Media Lab, Sept. 29-30, 2014. As

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Network visualization with @Netlytic: The power & reach of Twitter during live events

The focus of this post is to demonstrate how to use and interpret the network visualization feature in¬†Netlytic¬†using tweets about Oscars as a case study. As Hollywood’s stars gathered to celebrate last year’s finest films in the annual Oscars ceremony,

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Examining the Twittersphere on Sochi 2014: Using Netlytic to analyze popular Sochi topics

The Winter Olympics in Sochi has captured the attention of the world long before it officially commenced. Mainstream media has been covering the event with a mixture of negative and positive reporting. With the increasingly prominent role of social media

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